Shop Products For Less is a university-based e-commerce initiative that transforms the way students learn entrepreneurship. It enables NED University students and alumni to become digital vendors within a safe academic environment, supported by faculty mentorship and peer trust. The platform allows students to launch small businesses online with minimal capital and experience, bridging the gap between theoretical knowledge and practical enterprise. With integrated payment solutions, delivery logistics, and a mentorship framework, Shop Products For Less aims to promote financial independence and build a self-sustaining entrepreneurial culture among Karachi’s youth.
Mission Statement:
“To empower students to become financially independent entrepreneurs through digital commerce and practical learning.”
Pakistan’s e-commerce industry has grown exponentially since 2020 due to increased internet penetration and digital payment adoption. The market value exceeded USD 7 billion by 2025 and continues to grow at over 25% annually. Key players such as Daraz, Telemart, and Yayvo dominate the general consumer market, but none specifically serve students or micro-vendors.
This creates a unique opportunity for Shop Products For Less to enter an untapped segment — a university-based commerce model that combines education with real trade experience. The industry’s growth drivers — mobile internet, youth demographics, and digital banking — align directly with Shop Products For Less target market.